Are you a jewellery guy?

Let me be clear: I’m not asking if you’ve ever worn jewellery or own a chain or two—most of you probably have a couple of pieces, even if you haven’t upgraded in a while. No, what I’m really asking is: have you experienced what wearing the right jewellery can do for you? How it shifts the way you feel, your mindset, or the energy you bring into a room? Because, truth be told, a lot of guys haven’t fully tapped into that feeling yet.

Think about it this way: almost all of us start our day thinking about what we’re going to wear. Why? Because how we show up matters. Our clothes are an expression of who we are, and when you walk out the door dressed in a way that feels right, you carry yourself differently. 

Jewellery moves in the same way—with one difference.

It amplifies what’s already there. Personally, I notice it on the days I forget a piece—something just feels off. Once you get used to that extra lift, it’s hard to go back. For me, anything that makes you feel that good should be non-negotiable. 

I’ve always been one to play around with my style. I'll stick to the classics—blacks, whites, denim—but I’m not one to stay locked into one look for long. I like to keep things moving. Switching things up brings out new sides of yourself. When style becomes too routine, it can lose its edge.

CRAFTD has been a game-changer in that way. What started with a single piece back in 2018 has turned into a whole lineup of styles and sell-out collections. I’ve watched guys go from unsure about men's jewellery to swinging gemstones from their neck like it’s nothing.

But here’s the thing—it’s not the jewellery. Or even the clothes, for that matter. It’s the energy these pieces pull out of you, a confidence that’s already there. With over a million men now wearing CRAFTD, I’ve seen that shift happen firsthand, and it’s been unreal. I’ve seen it open all kinds of doors for people, myself included—that’s what it’s all about for me.

So, when I ask, “Are you a jewellery guy?” what I really want to know is: have you taken advantage of what men’s jewellery can do for you? If not, I’ve dropped a few easy ways to get started—whether your style is minimal or bold, understated or expressive, you'll find something here to bring out your best.

Let’s start with the Minimals—pieces you can wear with anything, anywhere. Think of them like your favourite white T-shirt—clean, versatile, and impossible to go wrong with. These are an easy choice if you’re testing the waters or want to know how it feels.

Featured: Band Ring & Classic Cuff (Silver)

Next, grab a piece that feels personal—a pendant, an enamel ring, or a bold Cuban bracelet. Whether it’s from our Yacht Club, Kings collection, or any other, don’t overthink it. There are no rules here. If it speaks to you, go with it. And if you’re unsure if you can pull it off? You might just surprise yourself.

Finally, if you’re ready to take it further, we have those statement pieces. Gemstones, ICED—these are for when you want that extra edge, that one-of-a-kind feel. If you find one that clicks, don’t hold back; these pieces tend to move fast.