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EST. 2018
Craftd to Last
A Symbol of Self-Belief
Where it started
Founded in 2018 by Alex Cannon and Danny Buck, CRAFTD started with a simple frustration: jewellery was either built to last or priced to gouge. Never both.
We set out to close that gap. Premium materials, obsessive design, none of the markup. From London to more than a million people in over 100 countries.
What we stand for
Every piece is Craftd to Last. Tested against water, heat and sweat, and guaranteed for life.
But this was never just about jewellery. What you wear says something without speaking. Ours says: you know who you are.
Self-belief, worn daily. You are CRAFTD.
Danny & Alex, Co-Founders