Lookbooks

The ICED Collection

Some pieces already have everything they need. ICE just gives them a different kind of presence. That’s the shift behind this collection. It takes the designs you already wear on repeat and pushes ...

Melted Vol II

This next chapter expands the molten aesthetic across some of our most iconic designs, introducing solid sterling silver styles alongside new bracelets, pendants, and bestselling gemstones. The met...

Virtues

Each pendant draws from the pillars of ancient stoicism and the principles a man chooses to live by. Quiet reminders of the standards you carry and the way you move through the world. Handcrafted f...

Giggs x CRAFTD

We wanted to bring connection back to one of the busiest weekends of the year, giving our community and anyone on Oxford Street the chance to jump into a free cab ride with UK grime legend Giggs. T...

Melted

Some pieces don’t need a big storyline or a big location. Just a space that lets the details breathe. Melted was one of those pieces. So we stripped it right back in the studio. No set, no distract...

Christmas with the Family

Someone's got to be the best dressed round the dinner table.

Race Day

This year we wanted a concept that matched that pace of Black Friday. The rush, the energy, that 'you need to move fast' feeling. Race Day made sense. Two drivers, two cars, but only one crosses th...

The Manor

This shoot was all about capturing the kind of man CRAFTD is made for. That’s why the manor made sense. The moment we stepped inside, it felt like his world. A place that’s lived a little. Full of ...

Faces of Napoli

For me, jewellery’s always been about chasing a feeling. Not following trends or sticking to someone else’s rules. So while we were in Napoli, we handed some of our favourite pieces to the locals. ...

Summer Gemstones

This drop builds on the chaos and success of last summer’s sell out collection. It takes the shape of one of our most recognisable pieces and pushes it further. Same feeling. Same shapes. Just rewo...