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Article: The Minimals

The Minimals

The Minimals

As the season shifts, I’ve been thinking about what really matters in my wardrobe. For me, it always comes back to the classics—those blacks, whites, and key jewellery pieces that just feel easy. I call them the Minimals, but really, they’re my everyday essentials. Stripped back in summer, and perfect for layering come winter.

That’s why we took this campaign to the cliffs of Ibiza—not for the views, but to show what makes these pieces so special. Sharp rocks, salt water, scorching sun—none of it phased them. The rugged backdrop was the perfect contrast to the polished metals, but it wasn’t just about looks; it was about proving their strengths. The Minimals aren’t just pieces you throw on; they’re the ones that stick with you, the ones you reach for time and time again. Timeless, dependable, and non-negotiable, season after season.

Man stood on natural rocking cliffs wearing plain white clothing and timeless sliver jewelleryMan's hands with fingers in focus playing around and touching his classic gold signet rings and simple ringsMan's hand dropping down with his accessories in focus styling gold signet rings and band ringsMan's hand wearing a silver signet ring dipped in salt water to highlight it's a water proof accessory

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Yacht Club

Yacht Club

This campaign was never about the location or the boat; but everything about capturing that sense of freedom. To me, that’s enjoying life's simple, unplanned moments. No grand plans or strict sched...

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Men's ICED Gold Necklace sparkling and reflecting the light underwater

ICED

Some say ICED is made for summer, others swear it’s a winter thing. But the truth is, it’s neither. For me, it's a piece that moves effortlessly through the year—untouched by seasons. It’s for thos...

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